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Writing -- A Business Opportunity For The Frustrated Mental Health Professional

If you are a mental health professional, writing can be a business opportunity for you to use to promote your services while increasing your income.

Most psychotherapists I know -- including psychologists, social workers, substance abuse counselors, professional counselors, and marriage and family therapists -- are...

  • well educated

  • highly trained

  • caring

  • compassionate

  • dedicated

  • hardworking

  • professionals.
Sadly, most psychotherapists are also...
  • overworked

  • underpaid

  • stressed-out

  • weary

  • frustrated

  • professionals.
As a psychotherapist, you find it increasingly difficult to earn a good income. You work more and more for less and less.

Furthermore, your work is becoming increasingly stressful because of the managed care environment in which you have to work.

The same holds true for other health care professionals, such as nurses and physicians.

So why do you keep doing it? Some of the reasons that you continue may be you...

  • love helping others grow.

  • love teaching.

  • love communicating.

  • love encouraging.

  • love being there when new insight produces excitement.

  • love seeing someone who is struggling with a serious problem begin to experience hope.

  • love hearing, "You really helped me change my life."

  • love your job.
Nevertheless, you would love to...
  • work less

  • be paid more

  • experience less unnecessary stress and frustration.
So how can a psychotherapist -- or other healthcare professional -- help more people, spend less time working, experience less stress, and be better paid?

One way is to write.

Much of what you do as a psychotherapist is communicate what you know to others in such a manner that they can incorporate the new information into their lives. You have information that many people need, want, and can benefit from. And you can get this information to them through writing.

You can write articles for magazines.

You can write chapters for books.

You can write newsletters.

You can write booklets.

You can write self-help manuals.

You can write books.

What's more, you can be paid for what you write.

Writing is the ultimate way to leverage your time.

Once you have written and published a work, it can continue to impact readers -- and produce income -- for years. You can reach literally thousands of people.

Writing self-help material cannot replace providing psychotherapy. Nevertheless, much can be accomplished by providing someone with good information.

Research studies have found that self-help, without psychotherapy is frequently, but not always, helpful. (Scogin, Bynum, Stevens, & Calhoon, 1990) And the benefits hold up over time. (Smith, Floyd, Scogin, & Jamison, 1997)

Many mental health professionals want to write and publish, but don't know how. With the help of the Internet you can learn. Resources and opportunities abound.

If you want to write, publish, and sell what you write, be assured, it is do-able. One way to accomplish this is through e-publishing e-books.

You are probably already providing psychoeducational services -- teaching psychotherapy clients coping skills, personal change strategies, problem solving skills, and so on.

But because you can only work with a few clients at a time your services are very limited. Being labor intensive, the services are also expensive for your clients (or for their insurance companies).

By writing e-books you can greatly extend your services. You can do this by writing e-books containing the information that you have been teaching your clients.

Once you have written and published an e-book an unlimited number of clients can access and benefit from the information. This can continue for years. And very little additional time will be required from you. You have found a way to really leverage your time.

If you are a frustrated psychotherapist looking for a way to increase your income while using your knowledge and training to help people, consider writing.

If you don't know what to do to get started, let me tell you about some resources that I have found helpful. Several years ago I was considering writing a book about personal change tools and techniques. As I was thinking about this project I began to do a little research on the Internet related to writing and publishing e-books.

In doing so I came across a comprehensive set of Web business building tools developed by

My introduction to was through the InfoProduct Masters Course -- an intensive 5-day e-mail course which teaches you how to create and sell information products online.

The course was free and promised to provide useful information so I registered for it -- and it changed my life and my practice. By taking the course I learned how to get started selling information on the Internet.

The course is based on the book, Make Your Knowledge Sell, by Monique Harris and Ken Evoy, MD. (2000) This book guides the reader, step by step, through the process of selecting a topic, researching the topic, writing the information product, publishing it, marketing it, and selling it. All you have to do is do it -- and it really is not that hard.

To explore this opportunity further you can take The InfoProduct Masters Course without cost or obligation. Then, if you want to know more -- and you will -- you can download a free copy of Make Your Knowledge Sell.

To receive The InfoProduct Masters course all you have to do is send a blank e-mail to by clicking here.

This is very important. To screen out spam requires that you put the word "MASTERS" in the subject line of your e-mail in all caps without the quotation marks. If the word "MASTERS" is not in the subject line the spam filter will consider your e-mail spam and filter it out. Only e-mails with "MASTERS" put in the subject line in all caps without the quotation marks will be opened and responded to.

To find out more about the book, Make Your Knowledge Sell , click here.

A final word of advice -- as you check out these, study, learn, and write...but most of all enjoy.


Harris, M. & Evoy, K. (2000). Make Your Knowledge Sell. Quebec: Goodbytes Information Products Inc.

Scogins, F., Bynum, J., Stevens, G., & Calhoon, S. (1990). Efficacy of self-adminsitered treatment programs: Meta-analytic review. Professional psychology: Research and practice, 21, 42-47.

Smith, N. M., Floyd, M. R., scogin, F. & Jamison, C. S. (1997). Three-year follow-up of bibliotherapy for depression. Journal of consulting and clinical psychology, 65, 324-327.